Business Sectors Trending on Instagram Today in the Middle East
One of the fastest growing sectors in the Middle East are Small and Medium-sized Enterprises (SMEs) with some estimates predicting that by 2022 the sector will bring in about $920USD billion to the Gulf Cooperation Council members alone. Add to that the fact that more than 40% of the GCC’s population is under 25 and you can see why many countries within the council have made building an ecosystem that promotes SMEs a national priority.
SME’s can now reach more communities and markets than ever before thanks to creative social media marketing. In fact, recent studies of 910 participants from SMEs in Egypt, Saudi Arabia and the UAE found that 72% of them say they have a strong presence on social media. With all of that in mind, if you’re looking to expand your business into the Middle East, here are the top business sectors trending on Instagram that might just be worth investing in:
Beauty and Fashion
With the success of popular cosmetics brands like Huda Beauty, the beauty and fashion sector of the Middle East countries is bound to attract more global attention than ever before while continuing to influence style and fashion all over the world. This means that this could be the year that more Arab brands are finding their way onto the world stage as Arab products are showing up all over the world, faster and further than ever before. Throughout the rest of 2020 and beyond, this trend should continue to grow with an assist from the popular shopping features found on Instagram.
Seeking to develop their creative economies, the GCC has seen a huge surge in support of their design industry by both the public and private sectors, as well as their own respective governments, with the UAE and Saudi Arabia seeing the biggest growths as they both emerge as the largest design markets in the region. So popular has design in the GCC become, in fact, that its becoming increasing harder to get Dubai Design Week and Saudi Design Week tickets to witness firsthand the region’s growing talent.
There is no doubt that one of the most lucrative industries in the world today is the gaming industry worth around $119USD billion worldwide. As of today, video gaming industry statistics show the Arabic speaking countries of the Middle East and North Africa only make up 12% of this multibillion dollar industry. That being said, that number is expected to rise exponentially by 2022 as the Middle East boasts the world’s fastest growing gaming market, with a whopping 25% annual revenue growth. What are the most popular gaming industry trends? Well, 58% of the gaming market consist of mobile and tablet games, and as that grows, be sure you can expect to hear and more out of the gaming champions of the region.
Recognizing the significant contributions that their industries have made to the problem of carbon emissions, Middle East countries have taken positive steps over the past decade towards addressing core environmental issues and improving sustainability in their respective countries. The United Arab Emirates (UAE), for example, plans to change that reputation through multiple projects aimed at having more than 40% of the country’s energy come from renewable sources and cutting consumption by the same margin by 2050. In September 2019, Abu Dhabi promised that by 2030 all new buildings will produce no more emissions than they can absorb, and all existing buildings will meet that goal by 2050. So, if a group of oil-producing desert emirates can find ways to go green, it can be done all around the world.
In the next couple of years, the Middle East is expected to roll out the red carpet to travelers from all over the world. With the revival of tourist favorites like Egypt’s highly anticipated Grand Egyptian Museum opening, along with Dubai hosting a world expo in October 2021, Qatar being the 2022 FIFA World Cup host, and Saudi Arabia finally opening up to tourists, you can expect a rise of Instagrammable content from across the region.
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